MBDC to Exhibit and Discuss Cradle to Cradle(R) Certification Program at Greenbuild 2009

November 6, 2009

CHARLOTTESVILLE, Va., Nov. 6 /PRNewswire/ -- MBDC (McDonough Braungart Design Chemistry, LLC), a consultancy focused on helping clients implement the Cradle to Cradle® design framework, will exhibit at booth #4519 at the US Green Building Council's annual Greenbuild International Conference & Expo, held Nov. 11-13 in Phoenix, Ariz. The MBDC booth will feature samples of Cradle to Cradle Certified(CM) products as well as detailed information on the certification program, criteria and process.

Jay Bolus, Vice President of Technical Operations for MBDC, will also participate in the panel "Greenwashed or Green...Single or Triple Bottom Line?" where he will provide an overview of Cradle to Cradle® Certification and talk about how clients of all sizes and across all industries can work with MBDC to certify their products. The panel is scheduled for Thursday, November 12 at 8:30 AM and will be held in North 120 BC.

Some of the 90 clients that have worked with MBDC to achieve Cradle to Cradle Certification for one or more of their products will also be exhibiting at the Greenbuild Expo hall, including Alcoa, CENTRIA, Construction Specialties, Herman Miller, Hycrete, IceStone, MechoShade Systems, Shaw Industries, Sloan Valve Co. and Steelcase.

Cradle to Cradle Certification assesses products for their ingredients' human and environmental health characteristics, their recyclability or compostability, and manufacturing process - including renewable energy use, water stewardship and social responsibility. The Cradle to Cradle framework, as developed by architect William McDonough, chemist Michael Braungart and MBDC, is powering the Next Industrial Revolution, in which products and services are modeled on nature's material flows, eliminating the concept of waste and creating a healthy and sustaining abundance.

"MBDC is dedicated to helping clients incorporate eco-effective design strategies to meet the increasing expectations of designers, developers and companies seeking product and material choices that are moving toward the Cradle to Cradle ideal," said Bolus. "We're pleased to be a part of Greenbuild, an event that has played a critical role in furthering the conversation about moving our society toward a healthy, optimized future."

Through Greenbuild, the world's largest conference and expo dedicated to green building, the Washington, D.C.-based US Green Building Council brings together more than 25,000 people each year to advance the conversation about how we can build a prosperous and sustainable future for our nation through cost-effective, energy-efficient, water-saving green buildings.

About MBDC (McDonough Braungart Design Chemistry, LLC)

MBDC was founded in 1995 by internationally recognized architect/designer William McDonough together with chemist Dr. Michael Braungart, as a strategic environmental consulting and design firm, dedicated to revolutionizing the design of products and services worldwide by applying the Cradle to Cradle(SM) design framework to eliminate the concept of waste. McDonough and Braungart are co-authors of the book Cradle to Cradle - Remaking the Way We Make Things, published in 2002 by NorthPoint Press.

MBDC has two primary service offerings. Cradle to Cradle® Certification is an eco-label for products that allows an organization to tangibly, credibly demonstrate its achievements in eco-effective design, using a series of environmental and social criteria. Cradle to Cradle® Consulting includes various activities to help clients integrate the larger design framework and optimize product life cycles, organizational operations and decision-making.

MBDC works with innovative clients within various sectors and industries, to expand their definition and achievement of quality, spur creativity, differentiate their brands and recognize their market leadership, attract and retain customers, enhance competitive advantage, and reduce long-term risks.

Cradle to Cradle® is a trademark of MBDC. Cradle to Cradle Certified(CM) is a certification mark of MBDC.

SOURCE MBDC