Former Michelin Executive Pascal Zammit Joins FourKites' Strategic Advisory Council

FourKites®, the global leader in AI-driven supply chain transformation, today announced that Pascal Zammit, former Senior Vice President at Michelin Group, has joined its Strategic Advisory Council. Zammit brings extensive experience in global supply chain operations and digital transformation to FourKites' advisory council, where he will provide strategic guidance on product innovation and market expansion.

During his distinguished career at Michelin, Zammit led the global supply chain organization and spearheaded the launch of the Connected Mobility business unit. His accomplishments include transforming Michelin's supply chain across Europe, implementing advanced technologies including AI, IoT, and blockchain, and establishing a comprehensive worldwide S&OP/IBP process.

"Industrial supply chains must evolve — from reactive systems to operations that are more predictive, more autonomous, but also more integrated with suppliers and customers and more understandable to operational teams — in order to deliver both Customer and Employee experiences that are key to business competitiveness,” said Zammit. “FourKites has developed an artificial intelligence end-to-end platform that doesn’t just react to events, but actively orchestrates complex operations with only the necessary level of human intervention. This represents the future of supply chain management: systems that are usable and understandable by frontline operational teams and close to the customers and suppliers, capable of sensing, analyzing, and proposing decisions quickly and efficiently. And doing so autonomously when needed, depending on the specific supply chain performance requirements of each business."

FourKites' Strategic Advisory Council brings together accomplished supply chain executives with decades of hands-on experience. The Council represents FourKites' commitment to understanding the practical realities supply chain leaders face, ensuring the company's solutions address genuine market needs.

"Pascal's experience driving global transformation at complex organizations provides him with unique insight into the challenges faced by manufacturers operating across multiple markets and product lines," said Mathew Elenjickal, Founder and CEO of FourKites. "His proven track record of implementing advanced technologies at Michelin and achieving measurable business outcomes makes him an ideal advisor as we continue to evolve our platform. Pascal's strategic vision aligns perfectly with our mission to transform supply chains from reactive monitoring systems into autonomous operations that can sense, analyze, and execute decisions with minimal human intervention."

Zammit's appointment follows FourKites' evolution beyond real-time visibility to offer the industry's only Intelligent Control Tower™. This platform combines supply chain network data with digital twins and a Digital Workforce of AI agents that autonomously act on visibility data, preventing disruptions before they occur and orchestrating complex supply chain operations.

Before joining Michelin in 1997, Zammit worked as a consultant at Cap Gemini following his post-graduate studies at INSA Lyon in France. Since 2021, he has served as a senior advisor for SaaS solutions providers and consultancy firms, and joined Paris Panthéon Assas University as an Associate Professor in Supply Chain and Logistics.

Zammit will share his expertise on scaling operational excellence through digital workers at FourKites Summit in his session "The Digital Workforce Advantage: Scaling Excellence Through AI," drawing on his experience transforming Michelin's global supply chain operations to demonstrate how organizations can eliminate operational variance across complex multinational operations. The two-day conference takes place August 26-27, 2025 in Chicago and brings together supply chain leaders for hands-on learning about AI-powered transformation — registration is available at https://www.fourkites.com/event/summit-2025/?utm_source=businesswire&utm_medium=press&utm_campaign=summit-2025

About FourKites

FourKites®, the leader in AI-driven supply chain transformation for global enterprises and pioneer of real-time visibility, turns supply chain data into automated action. FourKites’ Intelligent Control Tower™ breaks down enterprise silos by creating a real-time digital twin of orders, shipments, inventory and assets. This comprehensive view, combined with AI-powered digital workers, enables companies to prevent disruptions, automate routine tasks, and optimize performance across their supply chain. FourKites processes over 3.2 million supply chain events daily — from purchase orders to final delivery — helping 1,600+ global brands prevent disruptions, make faster decisions and move from reactive tracking to proactive supply chain orchestration.

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