Led by Wheelabrator, 10 waste management firms consolidate and rebrand

New Portsmouth-based single company named WIN Waste Innovations

Win LogoWheelabrator Technologies, a company with a long history in New Hampshire, has consolidated with nine other waste industry businesses and rebranded them the name WIN Waste Innovations.

The rebranded company has 1,900 employees and includes the former Wheelabrator Technologies Inc., which is based in Portsmouth,

Other firms involved in the rebranding are: Londonderry-based Charles George Waste Disposal & Recycling; Atkinson-based Bay State Disposal; Stamford, Conn.-based City Carting & Recycling and Tunnel Hill Partners; Westborough, Mass.-based United Material Management; Eliot, Maine-based Shipyard Waste Solutions; County Waste Management Inc. of Westchester County, N.Y.; Fitchburg, Mass.-based Fiore Trucking Recycle & Disposal; and West Bridgewater, Mass.-based Noonan Waste Service.

“The combination of these established collection, hauling, transfer and waste-to-energy companies enables WIN Waste Innovations to provide the holistic approach to waste management our customers and communities need,” Robert C. Boucher, the president and CEO of WIN said. Boucher was previously president and CEO of Wheelabrator.

“As a combined company, each year we convert 6.7 million tons of waste into clean, renewable energy to power 340,000 homes and recycle more than 234,000 tons of plastic, paper and metal from the waste stream,” Boucher said.

The company said it plans to officially celebrate its rebrand on April 20 with events in New Hampshire, Massachusetts and Maryland.

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