Mar 3 2021
Burger King® UK has set out its road map on sustainability, food quality and ethics in a new charter launched today entitled: Burger King for Good.
The charter will highlight the culmination of many years’ dedication to a number of programmes across the business to improve Burger King UK sustainability credentials, and its commitment to develop its food strategy, as well as its initiatives to champion diversity and inclusivity across the business.
Amongst the sustainability targets set out are goals to reach 100% recycled or certified packaging by 2025, 0% single use plastic by 2025 and adoption of WRAP’s food waste road map. The home of the Whopper® in the UK will also focus on sustainably sourced commodities including soy, palm oil, tea, coffee, timber and paper, in a bid to minimise the negative social and environmental impacts of its operational footprint. The principles are aligned with the UN Sustainable Development Goals (SDGs) which aim to end poverty, protect our planet and increase prosperity for all.
Burger King for Good has been founded on the core principles of the company; the belief that as well as being tasty, affordable and accessible, Burger King food should be good for the planet, for those involved in producing and making it, those who serve it and for guests and communities as a whole.
As a major purchaser of meat products, animal welfare is also a key commitment outlined in the charter. All of Burger King UK beef is British and Irish and is reared and produced to the British Quality Beef standard and Irish Beef Standard.
Employee commitments have been set out as a key priority, with Burger King UK vowing to ensure it is a company for everyone, valuing the contribution that people with diversity, skills and expertise can make to all parts of the business, including supply chains.
CEO of Burger King UK Alasdair Murdoch said: “Now more than ever, we believe that fresh, good quality food is vital to the quality of our lives and the health of our planet. Being good to the planet, our people and guests is central to our values at Burger King UK, and despite the challenges faced by the pandemic, I believe this crisis has given us an opportunity to ‘build back better’ and drive through our company values, which are integral to sustaining our business for the future.
The underlying aim of the Burger King for Good initiative is to be transparent, be accountable and work with others to ensure our business decisions are well informed and sound.”
The company hopes to be able to contribute to rebuilding a thriving and more resilient economy and Burger King UK has set out how it will develop its food strategy with its suppliers, employees and other industry partners.
The full charter is available to view here www.burgerking.co.uk/responsiblebusiness.
Source: https://www.burgerking.co.uk/